Brand Extension, Style Guide for Licensed Products, Packaging and Print
The signature look and identity developed for American Red Cross branded products is focused on Safety and Emergency Preparedness Products. A percentage of the purchase price directly supports the vital programs of the organization. We created an overall brand statement, “Be Red Cross Ready,” to unite the product line. Photos of caring individuals create an emotional connection with consumers. Bold red branding borders and clear designations and product information make the line easy to understand and shop. We’ve worked with many of the American Red Cross Licensing Partners in the development of packaging and materials.
Government, Not-for-Profit and Education
Licensing and Media
American Red Cross emergency roadside kit
American Red Cross footwear program for healthcare professionals
American Red Cross first aid and safety book series