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Eric Carle

Eric Carle : branding evolution that fosters a child’s natural creativity and hunger for learning

We worked with the Eric Carle Studio and their licensing agency to develop, implement and analyze research surveys in order to gain insight and understanding about consumer and educator brand awareness, perceptions and emotional connections to Eric Carle and the Very Hungry Caterpillar. A survey and phone interviews with brand stakeholders and licensing partners was also conducted. The research findings helped to inform and support the brand strategy and set the stage for a refreshed brand image that works effectively across a wide range of product categories, businesses and evolving opportunities worldwide.

Eric Carle: Consumer / Educator Survey Insights Report | work | alternatives design

Consumer / Educator Survey Insights Report

Eric Carle: Research, Analysis and Recommendations Report

Research, Analysis and Recommendations Report

Eric Carle: Logo evolution based on research findings

Logo evolution featuring brighter color palette and more prominent representation of “The Very Hungry Caterpillar” based on research findings

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Strategic branding, marketing, design and creative services