We worked with the Eric Carle Studio and their licensing agency to develop, implement and analyze research surveys in order to gain insight and understanding about consumer and educator brand awareness, perceptions and emotional connections to Eric Carle and the Very Hungry Caterpillar. A survey and phone interviews with brand stakeholders and licensing partners was also conducted. The research findings helped to inform and support the brand strategy and set the stage for a refreshed brand image that works effectively across a wide range of product categories, businesses and evolving opportunities worldwide.
Consumer / Educator Survey Insights Report
Research, Analysis and Recommendations Report
Logo evolution featuring brighter color palette and more prominent representation of “The Very Hungry Caterpillar” based on research findings