Brand Extension, Positioning & Style Guide for Licensed Products
We were asked to create an authentic outdoor brand that speaks to a Jeep owner or admirer without actually showing the vehicle and created a comprehensive branding system for licensed products featuring breathtaking panoramas as can be seen through the windshield of a Jeep. Beyond the original system, we made amendments and graphic updates to refresh the look. Formats and expanded usage guidelines were added to address the wide range of challenges and needs in both domestic and international markets due to the tremendous growth and success of the program.
Jeep Program is a winner!
Licensed Brand of the Year (‘04, ‘06, ‘08) LIMA-Licensing Industry Association of America