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Keurig Dr Pepper

Keurig Dr Pepper : licensing programs from concept, trend and theme development through implementation
Promotional business card design that opens to reveal current and retro brands and assets available for licensing

Promotional business card design that opens to feature current and retro brand marks and assets available for licensing

Keurig Dr Pepper press materials

Keurig Dr Pepper press materials

7UP & Dr Pepper vintage product graphics and branded hang tags

7UP & Dr Pepper apparel program featuring vintage graphics and branded hang tags

Fashion retail partnership program featuring 7UP retro graphics

Fashion retail partnership program featuring 7UP retro graphics

A&W, 7UP and Dr Pepper BBQ sauces and marinades inspired by fans who use the products to create their own recipes

A&W, 7UP and Dr Pepper BBQ sauces and marinades inspired by fans who use the products to create their own recipes

Dessert Topper packaging from flavor favorites - Crush, Dr Pepper and A&W

Dessert Topper flavor favorites – Crush, Dr Pepper and A&W

Snapple Lip Balm 3 pack and 6 pack featuring the iconic Snapple bottle shape

Snapple Lip Balm 3 pack and 6 pack featuring favorite Snapple flavors and the iconic bottle shape

Snapple Keurig Cups

Snapple Keurig Cups

Hawaiian Punch Fruit Snacks

Hawaiian Punch Fruit Snacks

trade advertising campaign showcasing licensing opportunities - Mott's & Dr Pepper
trade advertising campaign showcasing licensing opportunities - Schweppes & 7UP

Trade advertising campaign showcasing licensing opportunities for popular brands in the Keurig Dr Pepper Portfolio in key brand extension categories—Mott’s, Dr Pepper, Schweppes and 7UP

Snapple Theater Center

Snapple celebrates its NY roots with the sponsorship of an off Broadway Theatre complex located on 50th and Broadway. Alternatives designed the exterior “spectacular” sign with moving lights, 10′ Snapple Bottle and LED motion content playing on rotating Snapple caps. The theatre’s interior lobby, signage, cocktail bar and promotional item sales kiosk combine Snapple personality with the elegance of a NY theater experience.

Real Facts: The sign is 180ft long and boasts the world’s largest Snapple bottle and features tens of thousands of shimmering eye catchers.

Snapple Theater Center exterior
Snapple Theater Center interior lobby and cocktail bar

Licensing Expo Trade Show Booth

The trade show booth for Licensing Expo shows off their bubbly personality and ability to take brand beyond beverage. Using a multi-brand approach, the booth features vintage and current artwork of brands available for product extension opportunities.

Trade show booth reception for Licensing Expo

Custom cut bubble and artwork display panels

Trade show booth bubble display panels and overhead mobile

Trade show booth bubble display panels and overhead mobile : alternatives : branding and design agency based in nyc

Custom cut bubble and artwork display panels

Whataburger

The renovation of the Whataburger restaurant in Waco, Texas, combines two home town favorites—Whataburger and Dr Pepper. We designed a customized retro interior with special edition vintage formica counter tops, a bottle history timeline and displays of historic brand artwork, inspired by the archives of the Dr Pepper museum also located in Waco.

Whataburger counter graphic

Vintage counter graphic and bottle timeline

Whataburger shadow box

Dr Pepper shadow box showcasing retro graphics and campaigns from the 20’s – 40’s

Whataburger table top

Custom formica table top

Dr Pepper Store

The Dr Pepper retail store designed for the annual bottler meeting features soda fountain bar, display fixtures and merchandising of Dr Pepper branded products, apparel and accessories, graphics and signage.

Dr Pepper Store
Dr Pepper apparel and accessory merchandising
Dr Pepper beverage bar

Dr Pepper/MTV Band in a Bubble Event

Identity, style guidelines and signage for Dr Pepper/MTV Band in a Bubble—a four episode on air / online reality show, presented by Dr Pepper and MTV. The band Cartel lives and records an album in 23 days, to highlight the 23 flavors in Dr Pepper while locked in the glass bubble recording studio, bursting out for a final performance on day 23.

Dr Pepper/MTV Band in a Bubble event at Pier 54 in New York City.
Dr Pepper/MTV Band in a Bubble event at Pier 54 in New York City.
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