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LA Gear

LA Gear : leveraging heritage strengths and repositioning the brand for the athleisure market
LA Gear logo and tagline

LA Gear logo and tagline

LA Gear brand positioning and extension for licensing program

The LA Gear brand book visually and verbally tells the brand story, showcasing the reimagined look, feel and attitude and potential for extension to other product categories.

  • Previous ProjectInternal Revenue Service

  • Next ProjectPOBA

Strategic branding, marketing, design and creative services