DONUM’s tattoo inspired logo represents a permanent, indelible mark reflecting the designers deeply held values which are a constant at the center of the brand.
![DONUM Shoes : hand-tailored solutions with uncompromising quality and fit](https://altny.com/wp-content/uploads/2016/10/5-DONUM_CaseStudy-5.jpg)
![DONUM Brand Identity](https://altny.com/wp-content/uploads/2016/10/1-Donum_CaseStudy_Logo-e1549405044549.jpg)
![Distinctive DONUM branding elements translate to product markings, footwear soles and belt details](https://altny.com/wp-content/uploads/2016/10/4-DONUM_CaseStudy-4-1.jpg)
Photo courtesy of Dolce Dono Group, Inc. [Jennifer Johnson Photography]
![Sophisticated footwear and accessories packaging system : alternatives : branding and design agency based in nyc](https://altny.com/wp-content/uploads/2016/10/3-DONUM_CaseStudy-1.jpg)
Elegant footwear and accessories packaging system
![Distinctive DONUM branding elements translate to product markings, footwear soles and belt details](https://altny.com/wp-content/uploads/2016/10/DONUM_CaseStudy-2.jpg)
Photo courtesy of Dolce Dono Group, Inc. [Jennifer Johnson Photography]
![DONUM responsive web design and development creates a strong communication platform online](https://altny.com/wp-content/uploads/2016/10/7-DONUM_Website_Comp-e1549561523607.jpg)
Responsive website design features product by style category and provides information on the quality production process and steps involved in the creation of this high-end product. The site emphasizes social channel interaction where fans have a forum to interact as a community with the brand and one another.
DONUM social media channels were set up to create a forum for brand fans to interact. Social media development included strategy, content calendar and posts to increase and engage fans and build brand awareness.