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Streamline Hotel

Streamline Hotel : branding and marketing strategy that invites guests to create new beginnings
Brand identity refresh and tagline “It all starts here” communicate not only the hotels status as the “Birthplace of Stock Car Racing” but the invitation to guests to create new beginnings and make a stay at the Streamline a part of their own personal story.

Brand identity refresh and tagline “It all starts here…” is infused with a dual meaning, inviting guests to create new beginnings, making a stay at the Streamline a part of their own personal story and communicating the hotels status as the “Birthplace of Stock Car Racing”.

Marketing campaign focuses on storytelling, making guests a part of the story, and providing inspiration for hotel staff

Marketing campaign focuses on storytelling, making guests a part of the story, and providing inspiration for hotel staff.

Race car inspired room signage and “Do Not Disturb” door hanger

Race car inspired room signage and “Do Not Disturb” door hanger

Hotel key cards showcase a variety of images and can be customized for special events

Hotel key cards showcase a variety of images and can be customized for special events

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